$0 to $341,000 in 30 Days Via Email

First experiment from our Lifetime Value division at Multiply:

1. $3+ MILLION ANNUAL REVENUE UNLOCKED
• This was a channel they had never used before.
• We've now unlocked $3+ million in annual revenue.

2. 49% OF REVENUE
• Email is now 49% of their revenue 🔥

3. 568X RETURN ON INVESTMENT
• The cost of their Klaviyo is $600 per month.
• This is a staggering 568x ROI.

4. LTV THINKING
• With rising customer acquisition costs, we're doubling down on thinking with LTV in mind.
• This brand was leaving $3 MILLION on the table.

5. FIRST PRINCIPLES
• Nobody in our team had 12 months+ experience in LTV/email marketing.
• We worked from first principles: Get open rate + revenue the highest, whilst staying out of spam and telling the brand's story.
• Every idea we A/B test. Leave the winners, kill the losers, and update for a new hypothesis.

When I hired Joe Brettler and trained him up in email, I told him:

"You can spend 20 years becoming an expert in an old industry. Or you can become an expert in a new industry in 12 months."

I'd take a fast learner over experience any day of the week - the landscape changes monthly.

Life time value >>>

Do You Want to Multiply Your Business?

Do You Want to Multiply
Your Business?

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