5 lessons from £165K in 90 days at a 6.3x ROAS (they sold out of stock.)

1. DYNAMIC CAROUSEL ADS
• This brand has numerous products.
• Dynamic carousel ads enabled us to retarget the products people visited.
• This was the best performing ad on the account.

2. CONSUMER PROFILES
• Every brand should have an imaginary person in their head who is going to buy their product.
• E.g. "Lisa, 42 years old, 2 kids that love football, shops at The White Company and loves to unwind at the weekend by watching Netflix with her husband".
• Would Lisa like the ad? If not, we would re-build.

3. RETENTION SYSTEMS
• We have been slowly migrating over to Klayvio from Mailchimp.
• Email + List building will be the biggest talking point of 2021 in e-commerce.
• Own the audience, and algorithms will never affect you.

4. MAXIMUM MATCHING (PIXEL)
• This brand hadn't ticked "Maximum matching" on Shopify for their pixel.
• They were losing data every day for their lookalikes + retargeting.

5. GREAT PRODUCT
• We called ourselves Multiply because we can only multiply great products.
• This brand already had a great product with a unique offering - which is why the tactics worked.

We sold out for most of January - but still saw a 168% increase in the 90 day period.

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