This startup was rejected by YC due to lack of growth (Accelerator behind Airbnb, Dropbox and Reddit)
We helped them 3x their user base.
They've now been ACCEPTED.
Here's how:
1. USE YOUR USERS
• We replaced their content with users talking about the product in the user's place of work. (All shot on a smartphone)
• This reduced their CPA from £18 to £5
2. PLAIN TEXT EMAILS
• Underrated hack: Try sending plain text emails to customers
• The branded email is fatigued and people assume they don't have to reply or read it.
• This email came directly from the founders.
3. REDUCE FRICTION
• Assume every customer is lazy.
• We reduced the time it took to register in half.
• If every action required has a drop off rate, reduce the number of actions required.
4. LEVERAGE UNDERPRICED INTERESTS
• Pro tip: Audience Insights tool has so many underpriced audiences you can test.
• We found 2 unique interests that had a high affinity.
5. ADDRESS CUSTOMER FEARS
• We replaced their "Sign Up" call to action with "Sign Up (No Credit Card Required)"
• Early signs are incredible.
Great team. Great product.
We just helped Multiply what they had.