. THINK FULL STACK
• We built the Shopify site and took care of ad management, content creation, and retention systems.
2. REFRESH CREATIVES
• We had 30-40 unique creatives made in the space of 30 days.
3. OWN THE BACK END
• 20% - 25% of your revenue you should be coming from owned channels like SMS and Email.
• Pro tip: Make sure you use Klayvio and custom code the Add To Cart messaging.
4. THINK WITH A D2C MIND
• You have to have a great product with a great margin executed with great marketing and great retention.
5. USE FACEBOOK AUDIENCE INSIGHTS
• We couldn't use lookalike audiences as it was a new brand with no date.
• We leveraged the FB audience insights tool to find underpriced audiences that had a high affinity with the demographic.
This is the first brand where we took care of everything digital.
If you need help scaling, get in touch.
Bring on 2021...