Meta's system now rewards creative volume and diversity, not manual targeting. So the agency that wins is the one that produces and tests the most compliant creative. Over $500M in advised ad spend. More than 15,000 creatives tested a year.
Meta runs an ad system called Andromeda. It is a machine-learning layer that decides which ad to show each person. The old lever was manual audience targeting. The new lever is creative.
Andromeda picks from the creative you give it. Feed it more ads, and more different kinds of ads, and it has more to match to more people. Starve it, and performance stalls. The account that wins is the one with the deepest, freshest, most diverse creative library.
That moves the whole job. Winning on Meta is now a production problem. The agency that can make and test the most compliant creative beats the agency with the cleverest targeting.
Multiply is a creative-performance agency for fintech and AI companies. We make the ads and run the Meta media behind them, built for the Andromeda era.
Most agencies still sell targeting, SEO or demand generation. We do not. We produce compliant creative at volume and run the media that scales it. That is the whole offer.
Volume only works if the ads run. On Meta, fintech accounts fail on compliance before they fail on creative. A disapproved ad cannot spend, however good it is.
This is the trap. Andromeda wants more creative, but every new fintech ad is a new disapproval risk. Push volume without controlling compliance and you just stack up rejected ads.
So we manage disapproval rate directly. For Scale AI we cut Meta ad disapprovals by 95%. That is what let the volume through, and the spend growth followed.
Our fintech clients include Monzo, Revolut, Ramp, Visa, Kalshi, Lemonade, Capital.com and Creditspring. On the AI side we work with Scale AI and Gamma.
We cut Meta ad disapprovals by 95%, which unlocked volume. Monthly spend grew from $200k to $900k while CAC fell. Scale AI later took a $14.3B strategic investment from Meta.
Kalshi hit #1 free app on the US App Store, above ChatGPT. To feed the surge we produced more than 100 ads in a single week.
We were the creative partner as Gamma passed $100M ARR. Creative output tripled. CAC fell 60%.
We make the creative and run the Meta media behind it. For fintech that means producing compliant creative at volume, testing it fast, and managing ad disapprovals so spend keeps running. We have advised on more than $500M in ad spend and test more than 15,000 creatives a year.
Andromeda is the machine-learning system behind Meta's ads engine. It decides which ad to show, so the lever is no longer manual targeting, it is how much good creative you give the system to choose from. More creative, and more diverse creative, means more for Andromeda to match to people. That is why the agency that can produce and test the most compliant creative wins.
Compliance is core to the work. A disapproved ad cannot spend, so we manage disapproval rate directly. For Scale AI we cut Meta ad disapprovals by 95%, which is what let spend grow from $200k to $900k a month.
More than most fintech teams can produce. Andromeda rewards a steady feed of fresh, diverse creative, so a handful of ads a month is not enough. We ship more than 100 tested assets a month per account. For Kalshi we produced more than 100 ads in a single week.
Meta is the primary channel, alongside TikTok. We produce UGC, high-quality video, statics, memes and motion for both.
Fintech and AI companies already spending on Meta, where creative volume caps growth or disapprovals keep stalling spend. We are not a fit for SEO, content, PR or HubSpot work, companies with no existing paid social spend, or pre-seed companies still looking for product-market fit.
We manage $100M+ a year in fintech ad spend.
Book a call →