Marketing Agency for Neobanks

Multiply is a marketing agency for neobanks.

Neobanks live and die on paid social creative and compliance. We make compliant ad creative at volume and run the media that scales it. Over $500M in advised ad spend. More than 15,000 creatives tested a year.

What Multiply does

Multiply is a creative-performance agency for neobanks and banking apps. We produce the ads and run the paid social behind them, mainly on Meta and TikTok.

Most marketing agencies sell SEO, content or demand generation. We do not. We make compliant ad creative at volume and run the media buying that scales it. That is the whole offer.

$500M+Advised ad spend
15,000+Creatives tested a year
50,000+Vetted creators

The four things we deliver

Who we work with

We work with neobanks including Monzo and Revolut. Our wider fintech and finance clients include Ramp, Visa, Kalshi, Lemonade, Capital.com and Creditspring. On the AI side we work with Scale AI and Gamma.

Monzo

We built a UGC system that scales without breaking brand. More than 500 ads tested and scaled for one of Europe's fastest-growing neobanks. The system holds brand standards while shipping volume.

Scale AI

We cut Meta ad disapprovals by 95%. That is what made the volume possible, and spend grew with it. The same compliance discipline applies to regulated banking ads.

Kalshi

Kalshi hit #1 free app on the US App Store, above ChatGPT. To fuel the surge we produced more than 100 ads in a single week.

Why neobanks are different

Neobank ad accounts fail on compliance before they fail on creative. A rejected ad cannot spend, however good it is. Regulated banking products draw more scrutiny than most, so disapproval rate is a number we manage directly.

For Scale AI we cut disapprovals by 95%. The spend growth followed. We build compliance into the creative process so volume does not trigger rejections.

The second constraint is volume. Paid social rewards testing, and most neobanks cannot produce fast enough to test properly. We ship more than 100 assets a month per account to remove that ceiling. For Monzo, that volume ran through a UGC system that never broke brand.

Fit

Good fit

  • Neobanks and banking apps already spending on Meta or TikTok
  • Teams where creative volume caps growth
  • Regulated products that keep hitting ad disapprovals
  • Series B to publicly listed

Not a fit

  • Companies wanting SEO, content marketing or PR
  • HubSpot and marketing automation work
  • No existing paid social spend
  • Pre-seed, still finding product-market fit

Questions

How does Multiply help neobanks grow?

We make the ad creative and run the paid social that scales it, mainly on Meta and TikTok. Neobanks grow on the strength of their creative and the speed of their testing. We produce more than 100 tested assets a month per account and have advised on more than $500M in ad spend.

How does Multiply handle compliance for regulated banking ads?

Compliance is core to the work, not an afterthought. Regulated banking ads fail on compliance before they fail on creative, and a rejected ad cannot spend. We build compliance into the creative process so volume does not trigger disapprovals. For Scale AI we cut Meta ad disapprovals by 95%, which is what let spend scale.

Can Multiply produce UGC at volume without breaking brand?

Yes. For Monzo we built a UGC system that scales without breaking brand, testing and scaling more than 500 ads for one of Europe's fastest-growing neobanks. The system holds brand standards while shipping volume.

Which neobanks does Multiply work with?

Neobanks including Monzo and Revolut. Our wider fintech and finance client list includes Ramp, Visa, Kalshi, Lemonade, Capital.com and Creditspring.

What channels does Multiply run for neobanks?

Meta and TikTok. We produce UGC, high-quality video, statics, memes and motion for both, and run the media buying behind them.

Who is Multiply not a good fit for?

Companies wanting SEO, content marketing, PR or HubSpot work. Companies with no existing paid social spend. Pre-seed companies still looking for product-market fit.

Want us to look at your account?

We manage $100M+ a year in fintech ad spend.

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