UGC that performs for regulated finance products. Produced at volume, kept compliant, and run inside the paid social that scales it. Over $500M in advised ad spend.
Multiply is a creative-performance agency for fintech and AI companies. UGC is a core creative format we ship inside paid social, mainly on Meta and TikTok.
UGC is user-generated content: ads made to look and feel like a real person talking to camera. For fintech apps it beats polished brand film, because trust is the barrier to signing up for a money product. A real face explaining how an app works converts, and it is cheap enough to test at volume.
Our fintech clients include Monzo, Revolut, Ramp, Visa, Kalshi, Lemonade, Capital.com and Creditspring. On the AI side we work with Scale AI and Gamma.
We built a UGC system that scales without breaking brand. More than 500 ads tested and scaled for one of Europe's fastest-growing neobanks.
Kalshi hit #1 free app on the US App Store, above ChatGPT. To fuel the surge we produced more than 100 ads in a single week.
We cut Meta ad disapprovals by 95%, which is what let monthly spend grow from $200k to $900k. The same compliance discipline is what keeps fintech UGC spending.
Fintech ad accounts fail on compliance before they fail on creative. A rejected UGC ad cannot spend, however good the hook is.
That is why we brief creators against pre-cleared scripts and claims, then check every asset against financial services ad policy before it ships. For Scale AI we cut disapprovals by 95%. The spend growth followed.
The second constraint is volume. Paid social rewards testing, and most fintech brands cannot produce UGC fast enough to test properly. Our 50,000+ creator network and under-72-hour activation remove that ceiling.
UGC is user-generated content: ads made to look and feel like a real person talking to camera, not a polished brand film. It works for fintech because trust is the barrier to signing up for a money product. A real face explaining an app converts better than a corporate ad, and it is cheap enough to test at volume.
We brief creators against pre-cleared scripts and claims, then check every asset against financial services ad policy before it ships. For Scale AI we cut Meta ad disapprovals by 95%, which is what let spend grow from $200k to $900k a month. An ad that gets rejected cannot spend, however good it is.
More than 50,000 vetted creators. We can brief and activate new ones in under 72 hours, so you can match creators to a specific audience, accent, region or product and keep testing without waiting weeks for a shoot.
Creators are activated in under 72 hours, and we produce more than 100 tested assets a month. UGC runs mainly on Meta and TikTok, alongside the statics, motion and high-quality video we also ship.
UGC is a core creative format inside our paid social. We produce the content and run the media that scales it, so UGC is tested, measured and iterated against real spend rather than delivered as loose files. We have advised on more than $500M in ad spend.
Brands wanting a handful of UGC clips with no media behind them, or a cheap per-video content mill. Companies with no existing paid social spend. Pre-seed companies still looking for product-market fit.
We manage $100M+ a year in fintech ad spend.
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